This is called "Kid at Heart". As a young mom, I see lots of cheerios! Its like manna from heaven, only for toddlers. The kiddo is hungry? Here eat some cheerios! She is talking too loudly in the library? Here are some more cheerios! Cheerios under the car floormat, cheerios in my jacket pocket, a few random cheerios hanging out in the bottom of the diaper bag ( which if you don't remove them in a timely manner make what is called cheerio dust). Just don't get me started on goldfish crackers!